1. Niche
The first thing should be taken care of is the niche or say topic on which
you are making your blog. It directly affects your Adsense
CPC and choosing the right niche is your top priority. There are some
niche which earns your comparatively very high CPC. Here is a list I prepared
your guidance in decreasing order, high paying at top.
- Domains – Yahoo, Go Daddy pays very high CPC.
- Technology – iPhone, iPod etc.
- Google – Android & other products
- Microsoft – Windows, Office etc.
- Financial & Banking
- Real Estate
- Loans – Home, Vehicle etc.
- Jobs
- Dating & Social
2. Content
Most of the blogs will say ‘Content is the king’, yes the statement is very
much right but your content must answer reader’s query. Before writing a article
you must research what people are searching and come up with solution.
Engage with your blog readers and write more to keep them reading. Good
content can guarantee high Adsense CPC and loved by search
engines.
3. Page Rank
Google ranks your website or its pages from 1 to 10. Pages with rank above 4,
PR 5 or 6 will give you high paying ads. It directly means more high quality ads
will appear on your blog.
This can increase your Adsense CPC from 10 cents to 40-50+ cents. So you must
focus on quality improvements of your blog.
4. Reading Platform
People read your blog from various platforms such as desktop PC, laptop,
iPad, mobile etc. Reading platform don’t affects CPC much but we must still
focus on targeting more readers. Though most of the readers are using desktop
PCs or laptops.
Ads shown on mobile devices are of very high quality and can increase your
Adsense CPC rate. Just like GizmoKick if your website is running on WordPress
you can use WP Touch plugin to make mobile version of your website and Adsense
ads on your site will be mobile optimized.
5. Placement
Another major reason affecting your Adsense CPC is the placements of ads on
your blog. Where will you be able to meet highest CPC? Do as follows:
- 2 Ads on your blog post – 336 x 280 rectangle below post title & 468 x60 between the blog post.
- 1 on the sidebar – 300 x 250 on the right sidebar.
You can always experiments with ad units placement depending on the type of
blog. Hobby bloggers or personal bloggers must focus more on quality content
where as professional bloggers can optimize and place as many ads as possible.
Mostly you will earn highest Adsense CPC from ad placements inside the blog
post.
6. Ad Review Center
Ad Review Center is a Google Adsense section where you can see which group is
paying you how much. If any group paying you very less, you may block it. You
should block categories which are not related to your blog type. Lets say for a
technology blog like Gizmo Kick you can block categories like travel, religion,
dating etc. This will for sure boost your Adsense CPC and revenue.
7. Competitive Ad Filter
Competitive Ad Filter is another section in Google Adsense which can block
specific or general ads on your blog. We can block them for all domains in our
account or for a single domain. So it will boost your CPC by blocking specific
ads.
8. Country
Country is a major factor in boosting your Adsense CPC. It varies from one
country to another. When we get an ad clicked from USA we get @2-4 while from
India it will be like 10-30 cents.
Though English speakers are highest in the world so we must make blog based
on English language. It will boost you page rank as well. Must keep in mind the
target country of your blog.
9. Ad Formats
To get highest CTR(Click Through Rate) you must use text-based ads. If you
try both text & image ads you will get more CPC but image ads are less
preferred because they get less CTR and CPC. Still it depends on your niche and
blog type so keep experimenting.
10. Keep Experimenting
As I said earlier in this article that you must keep experimenting. It will
definitely pay you higher revenues. Read Google Adsense center to learn more
latest in Google Adsense trends.
No comments:
Post a Comment